Catena, President of Edison- based Ray Catena Motors, initiated the opening of his second Mercedes-Benz dealership. Ray Catena Mercedes-Benz has been a family business since 1959. It began with a simple used car lot and has evolved into an excellent sales leader within the Mercedes-Benz USA's (MBUSA) franchise network.
Catena proudly said that their main aim when they started the franchise business was to do one thing completely. He further said that the opening of their new facility in Union will grant them the opportunity to exalt even higher the experience that their customers already have with them.
Opened to the public for them to see the evolved franchise business, the eloquent event was held from 5 o’clock up to 9 o’clock in the afternoon. It included several odysseys to the refined showroom and service facility that showcased the latest models in the Mercedes-Benz product line-up. It was really a marvelous event that marked another milestone to Mercedes.
During the classy event, Ray Catena Mercedes-Benz of Union gave a toast to a successful future with their clients and guests, while raising essential funds for "Bright Steps Forward".
The General Manager of Mercedes-Benz USA's Northeast Region, Joseph Kurp, said Ray Catena has long been a standing member of the Mercedes-Benz dealer arena. He further said that Catena plays an important role in the success of Mercedes-Benz in the US as a brand in a strictly competitive Tri-State market.
Kurp also said that Ray Catena Mercedes-Benz of Union is giving the customers a high- level of service through the establishment of a new and conveniently located Mercedes-Benz dealership in Union, New Jersey.
About "Bright Steps Forward"
"Bright Steps Forward" is an organization that facilitates unswerving pediatric therapy for those children who cannot afford medical services. During the opening of Ray Catena Mercedes-Benz of Union, guests who made contributions of $100 or more to "Bright Steps Forward" will be entered into a draw for a 27-month lease of a new Mercedes-Benz R350. The said contains a top of the line Mercedes performance chip. The winner was drawn live in the event. A silent auction was also held to financially and emotionally support this life-changing charity.
About Mercedes-Benz USA (MBUSA)
With its headquarter in Montvale, New Jersey, Mercedes-Benz USA (MBUSA) is the group that is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. MBUSA reached the all-time sales record of 248,080 new vehicles in 2006. This has set the highest sales volume ever in its history and has achieved 13 consecutive years of sales growth. Its northeastern regional office which is based in Parsippany, NJ is the on responsible for advertising, sales and marketing initiatives for the 94 dealers of Mercedes that are located in the Northeast of the country.
Though a German car, Mercedes-Benz continues its struggle in topping the US auto mobile market. And this new Ray Catena Mercedes-Benz of Union is a proof of such struggle.
Dwyane Thomas is a part time cook and full-time auto-enthusiast. This 31-year old Civil and Environmental graduate is a consultant at one of the engineering firms in Pennsylvania.
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