Jumat, 28 Agustus 2009

What's New in Fresh Flower Trends in Your Local Florist Shop?

The next big thing: mini callas

Elegant mini callas, in a range of chic colors, are way more plentiful and affordable than they used to be. Flower growers are providing improved varieties that yield a longer vase life-up to three weeks. They may tweak soil treatments to get striking new colors.

Roses: size matters

Trends in the breeding of roses used to be driven by the tastes of the European consumer. Now, in the global marketplace, Russians are among the most avid of all rose buyers. They're passionate about the long-stemmed, cabbage-size roses and are always hungry for novelty. Breeders are catering to this market with enormous roses like Krazy-Too and Caramel Antique (the latter, with the look of a dark cream-colored peony, is still being tested in greenhouses).

Consumer interest in fragrant roses remains strong, but they tend to have a shorter vase life. However, one Dutch breeder has bred a fragrant "garden rose" that lasts seven days when cut.

Roses with large heads and rich fragrance are just the type of specialty product that can help set a retail florist apart from the competition and local supermarket chain. Your local florist can make upscale bouquets of such specialty blooms which will always carry the cachet that comes with rarity.

Russians aren't the only consumers worldwide to be impressed by size; in the U.S., six-foot-tall roses featured in the Rose Parade won admiring attention from the media and generated a flurry of interest in spectacularly long-stemmed varieties.

Foliage: Leaves to be desired

What's new in foliage? Look for wider variety than in the past (every kind of eucalyptus, for example, from the slender gray-green leaves to leafless seeded eucalyptus). Picture-perfect, exotic foliage has long been an emblem of chic, a favorite with the designers and photographers who create interiors for trend-setting shelter magazines. Best-quality foliage is more expensive and is an exquisite accent, or even a focal point in its own right. It's a great value.

Wax Flower: Waxing wonderful

New varieties of waxflower are making an impression. "Pearlflower" offers subtle shades that can be matched with other colors in a design. "Gemflower" takes the hardiness of ordinary waxflower to the next level.

Flower Growers: South of the border

The growers of Colombia and Ecuador may be going through something like the same evolution that has already affected American and Canadian growers. Some small farms are disappearing; those that remain are getting larger. The large, successful operations are meeting higher standards, especially in the area of care and handling. With rising fuel costs, among other factors, they are gearing their products and procedures more to North America than to Europe.

To shop for the latest flower trends, go to Teleflora's "What's New" flower collection http://www.teleflora.com/floral-arrangements/new-flowers-plants-baskets-72502_72503c.asp all Teleflora Flowers are hand-arranged and hand-delivered by a local florist.
Shop for flowers at http://www.teleflora.com

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